The scope covers Selangor,Kuala Lumpur,Johor,Ben Thanh,Kuching,Viet Nam,ThailandSingapore,Indonesia.
2025
国内完成计划，东南亚门店精细化运营，同时进军中东市场，在阿拉木图、阿斯塔纳等核心城市开设多家门店
The domestic market has met its targets; stores in Southeast Asia are under refined operation. Meanwhile, we have entered the Middle East market and opened multiple stores in key cities such as Almaty and Astana.
2026
东南亚实现门店目标；哈萨克斯坦门店网络持续扩展，进一步巩固在中亚地区的品牌影响力
Southeast Asia achieved store targets; Kazakhstan continued to expand its store network, further consolidating brand influence in Central Asia.
Taking Kazakhstan as a pivot to reach more cities across Central Asia; implementing refined operations for Southeast Asian stores, continuously launching new retail product lines, and making "great drinks available anytime" a daily experience.
Southeast Asia and Central Asia operate with maturity in both markets. Offline channels and store networks work in synergy to extend brand influence to potential cities in the Middle East and Eastern Europe. We aim for more than expansion — we strive to become a beverage brand beloved by young people worldwide.
